On May 12, 2009, the Board of Supervisors approved an ordinance establishing the San Luis Obispo County Business Improvement District (“CBID”), fixing the boundaries, providing for levy of a 2% business assessment on all lodging businesses (hotel, motel, bed and breakfast, and vacation rentals) within the boundaries of the District.  Of the 2%, 1% is given to local fund areas for marketing and tourism as well as the Local fund grants.

There are 2 opportunities to apply for grants through the County's Unincorporated Area Tourism Business Improvement District (CBID) Local Areas.  

• One is funds for projects and events that are directly related to an increase in lodging (overnight stays, length of stay and return visits) and tourism within the unincorporated regions:

San Simeon, Cambria, Cayucos, Avila Beach, Los Osos Baywood Park, Unincorporated area of Morro Bay, Oceano/Nipomo, Unincorporated Arroyo Grande and Edna Valley, Unincorporated San Luis Obispo, Santa Margarita and Creston

• Second is funds for infrastructure or beautification.  These are defined as one time projects from one of the areas listed above that enhance the communities cultural, environmental, recreational, or historical assets that will benefit the visitor, and the residents alike.

For more information and the application, please choose the appropriate link below.

CBID Local Fund Area Project/event application and Policy

CBID Local Fund Area Beautification/Infrastructure application and Policy

Applications must be submitted to the Local Fund Area Advisory board for consideration.  Below is a listing of each Local Fund Area Advisory Board and where and when they meet:

Avila Beach Tourism Alliance (Avila Beach Local Area Advisory Board)-visitavilabeach.com; highway1roadtrip.com/avila-beach/

• Meets the 2nd Wednesday of the month at 10am
• Location: Sycamore Mineral Springs Resort Boardroom 1215 Avila Beach Drive San Luis Obispo
• Contact: [email protected]

Visitor Alliance of Cayucos (Cayucos Local Area Advisory Board)- highway1roadtrip.com/cayucos/

• Meets the 2nd Monday of every other month at 5:30pm
• Location: Cayucos Visitor's Center 41S. Ocean Avenue Cayucos, CA
• Contact: [email protected]

Cambria Tourism Board (Cambria Local Area Advisory Board)- visitcambriaca.com; highway1roadtrip.com/cambria/

• Meets the 2nd Tuesday of the month at 1pm
• Location: Cambria Pines Lodge Treetop room
• Contact: [email protected]

San Simeon Tourism Alliance (San Simeon Local Area Advisory Board)- visitsansimeonca.com; highway1roadtrip.com/san-simeon/; highway1roadtrip.com/ragged-point/

• Meets the 3rd Tuesday of the month at 1PM
• Location: Cavalier Plaza Cove Meeting Room 250 San Simeon Ave. San Simeon, CA
• Contact: [email protected]

Visit Los Osos/Baywood (Los Osos/Baywood Park/Unincorporated Morro Bay Local Area Advisory Board)- highway1roadtrip.com/los-osos/

• Meets the 3rd Tuesday of every other month at 10am
• Location: Baywood Inn 1336 3rd Street, Los Osos, CA Room 217
• Contact: [email protected]

SLO Wine Lodging (Edna Valley/Arroyo Grande Valley Local Fund Advisory Board)- slowinelodging.com; highway1roadtrip.com/edna-valley/

• Meets the 2nd Wednesday of the third month of each quarter at 3:30pm
• Location: Rotating
• Contact: [email protected]

Oceano Nipomo Tourism Board (Oceano Nipomo Local Fund Advisory Board)- visitoceanonipomo.com; highway1roadtrp.com/oceano-nipomo/

• Meets the 3rd Tuesday of every other month
• Location: Oceano Dunes Visitor Center-Guiton Hall 555 Pier Avenue, Oceano, CA
• Contact: [email protected]

The Local Fund Area, CBID, and Highway 1 Tourism Alliance agendas are posted outside the Katcho Achadjian Government Center and on the Highway 1 Tourism Alliance member site:

highway1roadtrip.com/member-information/

The CBID Advisory Board and Highway 1 Tourism Alliance, Inc. market the overall district, and meets on the 4th Wednesday of each month from 2pm-4pm at Cambria Pines Lodge.  For November and December, there is a combined meeting on the first Wednesday of December. Copies of the CBID and Highway 1 Tourism Alliance agendas and minutes can be found under member information at the following website highway1roadtrip.com/member-information/

For more information on the County's Tourism Business Improvement District please call Highway 1 Tourism Alliance, Inc., Cheryl Cuming at 1-805-547-CBID (2243) or email at [email protected] or the County of San Luis Obispo CBID liaison, Tessa Cornejo at 805-781-4691.

Stewardship Travel for Good Program

CBID's Stewardship Travel for Good, California's award-winning program in sustainable tourism, is a successful model of the emerging sustainable tourism framework that helps visitors enjoy learning and practicing sustainability when visiting our stretch of Highway 1.

Travel for Good's stewardship activities assist our visitors in experiencing themselves positively as an enhanced 'traveler who cares' as they deepen their connection with the places they visit and locals they meet.  For more information visit: highway1roadtrip.com/stewardship-travel/