New WIC Food Options

assortment of fruits and vegetables

WIC just got even better! Explore new WIC foods available for you and your family.  

See New WIC Foods

What's New? 

  • More whole grains choices, like corn masa flour, pita bread, whole wheat bagels, whole wheat English muffins and new whole grain breakfast cereals
  • New yogurt flavors, such as peach, mango and strawberry banana
  • Canned fish (tuna, salmon, sardines) for parents and children age one and older
  • More plant-based milk options
  • Cash value benefit for fruits and vegetables (fresh, frozen or canned) instead of jarred baby food
  • Fresh herbs can be bought using your fruit and vegetable benefit
  • Remember you can use the California WIC Card with its special quick-response (QR) code to shop for seasonal, fresh fruits and vegetables at local farmers' markets
  • More package sizes will be allowed when buying WIC-approved foods

To see your new food choices, visit California WIC's MyFamily website and look for the new Shopping Guide. You can also use the California WIC App to see your food balance and scan foods as you shop. 

Start shopping for your WIC foods

Find a WIC Grocer        Find a Farmers' Market

WIC Shopping Resources

WIC Shopping Guide - English I Spanish

Your WIC Foods English | Spanish

New WIC Foods! More choices for you and your family - English | Spanish

Understanding Your WIC Food Balance - English I Spanish

Eat More Whole-Grains English | Spanish 

Eat Fish English | Spanish

Shop at the Farmers' Market 



FAQs

WIC is updating foods to give families more choices, healthier options and foods that fit different cultures and diets. The new WIC foods begin in mid-April. Your California WIC App and Shopping Guide will show the new food options when they are available.
Yes. All California WIC families will be able to see the updated foods beginning in mid-April. Make sure to check your California WIC App as April gets closer.
You can learn more about these food updates by talking to your WIC counselor at your next appointment.
The California WIC App will show your updated food balance and includes a food scan feature to check if a food is WIC approved. The Shopping Guide will be made available to WIC families by mid-April and will list all new foods and sizes.
It may take some time for grocery stores to fully update their systems with the new WIC foods. If you have trouble buying your food at the store, speak with the manager first. If that does not solve the issue, contact your local WIC office or call the California WIC program at 1-800-852-5770 or [email protected].
You will still get healthy foods each month. Some amounts may change—like whole-grains—but you will also receive more choices and flexibility, including new foods.