What's New @ WIC?


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WIC QR Card with veggies                                                      Tarjeta WIC con código QR rodeada de verduras










Shop with WIC at the Farmers' Market - Now Available!


Good news, WIC families! You can now use the new California WIC Card with a QR code at WIC authorized farmers’ markets.

The new WIC Card has a quick-response (QR) code, making it easy to buy fruits and vegetables directly from farmers. Use your card to buy fresh, locally grown produce. 🍅🥦🍇🥕

Here is how it works:

  1. Shop at a WIC authorized farmers’ market - participating farmers' markets. Look for signs at the farmers' markets that say "WIC and Senior Benefits Welcome Here."
  2. Show your WIC Card, and the farmer will scan the QR code.
  3. Confirm your purchase by entering your PIN, and enjoy fresh, local fruits and vegetables.

Shopping at farmers' markets helps families access healthy food while supporting local farmers. Learn more and find a farmers’ market near you:

MyFamily.WIC.ca.gov/Home/FarmersMarkets


    Assortment of fall vegetables                                                    

What is in season this Fall? 

Use this Seasonal Food Guide to shop for seasonal fruits and vegetables at WIC-approved grocery stores. Produce listed here may become available in your area at different times during the season. 

New WIC cards with QR codes can now be used year-round at the Farmers' Market to purchase local, fresh produce! 

Your local WIC staff are happy to share simple ways to make fruits and vegetables a tasty part of your meals. Find your local WIC office

Did you know that WIC provides nutrition education and counseling to eligible families? Visit My Family - California Women, Infants & Children Program for more information.

A toddler is about to bite into a fresh blackberry in an outdoor garden. Text on graphic says, “Bite into a variety of fruits and vegetables!”

   Un niño pequeño está por probar una mora fresca en un jardín al aire libre. El texto de la imagen dice “¡Pruebe una variedad de frutas y verduras!”.

Bite into a variety of fruits and vegetables! Reach your 2025 healthy eating goals with WIC's help. WIC families can buy fresh, canned, and frozen fruits and vegetables with their Fruits and Vegetables Benefit. Add organic options or dried fruits to your shopping cart, too.

The total monthly dollar amounts are:

$26 for children age 1 to 5

$47 for pregnant and postpartum individuals

$52 for breastfeeding individuals

$78 for breastfeeding multiple infants

For more information, visit myfamily.wic.ca.gov or contact your local WIC office or text (888) 417-6180.

 

Canned beans are a healthy source of protein, fiber, vitamins and minerals, and a convenient option for WIC families. 

With your WIC benefits, you can choose:

− 4 cans of cooked beans,

− 1 package of dry beans, or 

− 1 jar of peanut butter.

Find tasty recipes using canned beans and other WIC foods at Health eKitchen or eatfresh.org                                                                                                                                


 

Food Safety Resources

People at Risk: Children Under Five | FoodSafety.gov

People at Risk: Pregnant Women | FoodSafety.gov

Food Safety Tips While Shopping 

Foodkeeper App/Website

Keep Your Food Safe English I Spanish